CPA Marketing – Whats the Hype?
Most of us know about affiliate marketing, which is type of virtual advertisement used by companies around the world to sell their products to consumers from around the globe. But have you heard of CPA marketing? CPA marketing stands for Cost per Action marketing.
The idea with CPA marketing plan is to gather helpful information from possible customers and convert these into profitable leads to generate sales now and in the future. This information comes in all different forms such as telephone number, email address, credit card number, etc.
Depending on how significant the information, will determine how much marketers in a CPA network are paid. All you need is potential customers who visit your site and submit this crucial information about themselves so that the company you are working for can use it in future affiliate marketing campaigns. Sometimes the pay for a single bit of information can is less than a dollar, while other times it can be as more than $50.
The best thing about CPA marketing is that you get paid even when you aren’t able to sell the company’s product. Basically, if the visitor to your site clicks on an advertisement, signs up for a regular subscription, downloads a newsletter etc, you get paid your commission.
If you want to be taken seriously as a CPA marketer and have a hope of being accepted by CPA networks you must have your own website. Companies will want to see that your site is complete and able to promote their products. If you don’t have your own site, immediately create one or hire someone to create one for you.
Once you have your site is up and running you will have to embed HTML code and links of to the products of the company you will be CPA networking with. You can ask the site designer to do this job for you if you don’t have the skill.
Cost per Action marketing is far more profitable than affiliate marketing. That’s because with affiliate marketing you can only get paid if there is a sale. With CPA marketing, you get paid as long as you derive some sort of activity from the consumer. Generally, generation of leads is what companies are looking for from their CPA marketer.
Once you find a profitable line of advertising with a CPA network, you can build on your leads by indulging in affiliate marketing of the same products. You can invest in your site by submitting articles to article directories to help build awareness that your site exists. You can also use Google AdSense to achieve the same.
Depending on your ROI or Return on Investment, you can invest in your CPA network as much as you like. The goal is to increase the number of individuals visiting your website so that you can increases lead generation.
