YouTube As a Social Media Marketing Tool
Submitted by: Eric R. Pratt
Surely you’ve experienced YouTube, an online public communications site, which allows registered users to upload their videos and have them available for the public to view. Anyone who goes to the site can view the videos that are posted on this site, which range from beginner videos, to how-to videos, to professional videos. The popularity of YouTube has created a unique social media marketing opportunity for businesses that know how to use it.
YouTube was designed and then released in 2005 by three previous employees of the PayPal online payment service. The original design was to have many producers of private works be able to show their work to the public. Google soon picked up on the wave of all the public communications, and purchased the popular YouTube for $1.65 billion.
The newest venture that YouTube has been a part of is the business sector. If you have a business, YouTube is a great tool for getting your product and/or service in front of the public, for little cost. You can use YouTube to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.
Many companies have begun uploading recordings of presentations they’ve given, to demonstrate authority and their public speaking skills. Another way to use YouTube marketing that has become popular is to create short videos of valuable tips of interest to your clients and prospects to show off your expertise and experience. Your company can also engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry. You can add to your credibility by posting customer video testimonials, showing your product in action, or by showing the results of someone using your services.
When considering the customer service aspect, your company can create “how to” videos to help customers use your product or service. To save time, money, and resources, you can post solutions to common product or service problems.
If you want to start utilizing the social media marketing tools that are available, but you just don’t know how to get started, contact us! We work hand-in-hand with product and service companies to create, manage, and maintain all social media mediums and pride ourselves on developing a marketing campaign that fits your budget, but most importantly, exceeds your expectations.
Surely you’ve experienced YouTube, an online public communications site, which allows registered users to upload their videos and have them available for the public to view. Anyone who goes to the site can view the videos that are posted on this site, which range from beginner videos, to how-to videos, to professional videos. The popularity of YouTube has created a unique social media marketing opportunity for businesses that know how to use it.
YouTube was designed and then released in 2005 by three previous employees of the PayPal online payment service. The original design was to have many producers of private works be able to show their work to the public. Google soon picked up on the wave of all the public communications, and purchased the popular YouTube for $1.65 billion.
The newest venture that YouTube has been a part of is the business sector. If you have a business, YouTube is a great tool for getting your product and/or service in front of the public, for little cost. You can use YouTube to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.
Many companies have begun uploading recordings of presentations they’ve given, to demonstrate authority and their public speaking skills. Another way to use YouTube marketing that has become popular is to create short videos of valuable tips of interest to your clients and prospects to show off your expertise and experience. Your company can also engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry. You can add to your credibility by posting customer video testimonials, showing your product in action, or by showing the results of someone using your services.
When considering the customer service aspect, your company can create “how to” videos to help customers use your product or service. To save time, money, and resources, you can post solutions to common product or service problems.
If you want to start utilizing the social media marketing tools that are available, but you just don’t know how to get started, contact us! We work hand-in-hand with product and service companies to create, manage, and maintain all social media mediums and pride ourselves on developing a marketing campaign that fits your budget, but most importantly, exceeds your expectations.
About the Author: Revenue River Marketing specializes in social media marketing, marketing, branding and web development services for the Colorado Front Range area as well as several related business technology and media services. Contact us at (720) 344-5020 or visit us at http://www.revriv.com/.
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